Business Intelligence

It can take statisticians and analysts a lot of time to manually process data on sales, customers, marketing and website visits. There are high level patterns that computer systems can find, because that is what they do best, process a lot of numbers and aggregate a lot of data from multiple sources. Instead of your staff spending significant time on manual processes such as manually acquiring and working the data, time is better spent analysing and thinking about what the data is saying about your customers that can help drive your business, and leaving the computers to process it into a flexible enough model to quickly analyse.

To do this you need software and hardware tools flexible enough that allow you to analyse the data from a lot of angles rather than ridged and very limited 2-Dimensional tables and queries.

This is called Business Intelligence. Business Intelligence includes a suite of tools that acquire the data from multiple sources (such as databases, spreadsheets, servers, data files), integrate them into models and provide the ability query the data within the models.

Such benefits may include

Targeted and more effective marketing rather than mass marketing.

Sales trends for upselling, patterns such as groups of items frequently bought together can be suggested to customers when ordering online, increasing sales.

Reduce the risk of having an large inventory of products if you can analyse near real-time sales trends. This is called Just-In-Time supply networks.

And more…

If you are interested in setting up Business Intelligence for your business, don’t hesitate to get in touch with Logan Info Tech Services via jonleete85@gmail.com.